The Safe Systems team is extremely grateful to be celebrating our 25th Anniversary this year, and it wouldn’t be possible without you. To honor this occasion, we want to give something back to all the financial institutions that do so much for their communities. We know you’ve helped countless neighbors turn their dreams into businesses; send their children to college; and buy their first homes. We’ve loved sharing a part in these special moments, and we want to celebrate everything you do.
The Kids on Banking project has been a year in the making. We felt the best way to appreciate all the magic that happens at community financial institutions was to reminisce about childhood memories of going to the bank with our parents and being in awe. From the teller who gave you candy to the drive-through tube, everything created a sense of wonder. Now that we’re adults, most of those mysteries have been resolved, and many trips to the bank can be replaced with the use of an app. Yet we started to wonder…What is it like to see banks through the eyes of a kid again?
We produced the video as organically as possible, which meant we took a bit of a gamble. We recruited regular kids, ranging from 5-11 years old, and asked their unscripted opinions on banking concepts. We collaborated with a great agency in Greenville, S.C., called ipsoCreative. They managed the entire project including casting, props, location scouting, scheduling, production coordination, and post-production. Of course, we hoped the kids would have funny answers to our questions, but we couldn’t guarantee it. Fortunately for us, the one thing you can always depend on is kids being creative. The kids had silly insights that made us nostalgic for the days when we looked at the world through a more whimsical lens.
One of the questions we asked was, “If we gave you $50, what would you buy with it?” As it turns out, you can afford anything from Legos to a private jet full of puppies, especially if you turn it into more money by getting coins (obviously). We actually did give each of the kids $50, so stay tuned to see what some of them did with the money! The kids really got us laughing and looking back on what life was like when we were younger. Unfortunately, “fiduciary” is still too hard a word.
Check out the full video above for a good laugh and celebrate 25 amazing years of serving communities with us!